How Microsoft Plans to Beat Google With Bing

Bing is a big money-nonstarter for Microsoft, shedding billions of dollars per year, but the company is far from giving abreast beating Google in the search engine wars.

In a New York Multiplication feature published over the weekend, Microsoft set out its long-term plans for Bing and hints at new features to come. (The article follows an earlier Times opinion piece suggesting that Microsoft should abandon Bing entirely.)

Here's an overview of how Bing plans to take on Google in the years ahead:

Rich Web Apps

Expect Web apps supported HTML5 to play a big role in Bing's future. Qi Lu, United States President of Microsoft's online services division, describes typing a phrase like "dinner party for two connected Friday and motion-picture show later," and having Bing tie on your personal information — location, movie and film preferences and so forth — to deliver results.

The app would then proceed a step further by starting a dialog with the user, listing what's available and asking where the user would like to eat and when. It's an extension of Bing's tendency to showing information straight off on its search results pageboy, but drawing on more personal data to deliver custom results.

A Desktop App (and Beyond)

Microsoft is working connected software, still in the concept stage, called Bing DeskBar. Like Google's existing Google Desktop software, the DeskBar would incorporate local files and Web searches, but information technology'll too have a "hoi polloi" class to search e-mails and messages from Facebook and Twitter.

Data leave be sorted away "what's near recent, relevant and frequently used," ace designer said, and may use the live tile excogitation that Microsoft is introducing to many of its products. There's no word on when this product will launch, but I'd Be surprised if IT wasn't a handsome feature in Windows 8.

Friends with Facebook

In the Times story, Microsoft's Atomic number 71 touts the company's exclusive partnership with Facebook as a initiative in delivering more trustworthy search results. Bing already integrates Facebook "Likes" into searches, thus you can see, for example, how many friends have recommended a particular restaurant or movie.

Microsoft has a minority wager in Facebook, and Facebook doesn't acquire along with Google, so the Bing-Facebook partnership isn't departure anytime soon. I believe this partnership could prove all important for assemblage the ain information Microsoft of necessity for those aforementioned Net apps.

Of course, Microsoft isn't the only company trying to advance search beyond the "10 blue links." Apple is rumored to be building a personal assistant into iOS, drawing along its acquisition of Siri. And in the Times story, Google's search head Amit Singhal dismisses Microsoft's "determination engine" motto arsenic a turn of articulate. The goal of evolving search from data to useful information to knowledge has always been the same, he same.

But at least in that respect's evidence here that Microsoft is thinking beyond a bland feature war against the reality's biggest search railway locomotive. Let's represent honest, that kinda straightforward attack was never going to work.

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Source: https://www.pcworld.com/article/481495/how_microsoft_plans_to_beat_google_with_bing.html

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